Salesforce AI Associate Certification - Mock Test 1

Question 1 of 20

Which type of bias imposes a system's values on others?

Choose 1 answer

A. Association

B. Automation

C. Societal

D. Systemic

Question 2 of 20

A sales manager wants to improve their processes using AI in Salesforce. Which application of AI would be most beneficial?

Choose 1 answer

A. Lead scoring and opportunity forecasting

B. Data modeling and management

C. Sales dashboards and reporting

D. Customer segmentation

Question 3 of 20

What is the most likely impact that high-quality data will have on customer relationships?

Choose 1 answer

A. Improved customer trust and satisfaction

B. Increased brand loyalty

C. Higher customer acquisition costs

D. Fewer support issues

Question 4 of 20

What are the key components of the data quality standard?

Choose 1 answer

A. Accuracy, Completeness, Consistency

B. Reviewing, Updating, Archiving

C. Naming, Formatting, Monitoring

D. Relevance, Volume, Transparency

Question 5 of 20

What is the role of Salesforce's Trusted AI Principles in the context of CRM systems?

Choose 1 answer

A. Outlining the technical specifications for AI integration

B. Providing a framework for AI data model accuracy

C. Guiding ethical and responsible use of AI

D. Managing AI compliance with data laws

Question 6 of 20

What is a benefit of data quality and transparency as it pertains to bias in generative AI?

Choose 1 answer

A. Chances of bias are aggravated

B. Chances of bias are removed

C. Chances of bias are mitigated

D. Bias is enhanced

Question 7 of 20

A business analyst wants to improve business by enhancing their sales processes and customer support. Which AI applications should the BA use to meet their needs?

Choose 1 answer

A. Sales data cleansing and customer support data governance

B. Machine learning models and chatbot predictions

C. Lead scoring, opportunity forecasting, and case classification

D. Journey optimization and Einstein Analytics

Question 8 of 20

How does AI within CRM help sales representatives better understand previous customer interactions?

Choose 1 answer

A. Creates, localizes, and translates product descriptions

B. Provides call summaries

C. Triggers personalized service replies

D. Offers real-time sales forecasts

Question 9 of 20

Why is it critical to consider privacy concerns when dealing with AI and CRM data?

Choose 1 answer

A. Ensures compliance with laws and regulations

B. Confirms the data is accessible to all users

C. Increases the volume of data collected

D. Enhances user experience

Question 10 of 20

A data quality expert at Cloud Kicks wants to ensure that each new contact contains at least an email address or phone number. Which feature should they use to accomplish this?

Choose 1 answer

A. Validation rule

B. Autofill

C. Duplicate matching rule

D. Field history tracking

Question 11 of 20

In the context of Salesforce's Trusted AI Principles, what does the principle of Empowerment primarily aim to achieve?

Choose 1 answer

A. Empower users of all skill levels to build AI applications with clicks, not code

B. Empower users to solve challenging technical problems using neural networks

C. Empower users to contribute to the growing body of knowledge of leading AI research

D. Empower AI to automate business processes without human intervention

Question 12 of 20

Cloud Kicks wants to use an AI model to predict the demand for shoes using historical data on sales and regional characteristics. What is an essential data quality dimension to achieve this goal?

Choose 1 answer

A. Age

B. Reliability

C. Volume

D. Accuracy

Question 13 of 20

A financial institution plans a campaign for preapproved credit cards. How should they implement Salesforce's Trusted AI Principle of Transparency?

Choose 1 answer

A. Communicate how risk factors such as credit score can impact customer eligibility

B. Flag sensitive variables and their proxies to prevent discriminatory lending practices

C. Incorporate customer feedback into the model’s continuous training

D. Simplify credit score explanations

Question 14 of 20

What is a key challenge of human-AI collaboration in decision-making?

Choose 1 answer

A. Leads to more informed and balanced decision-making

B. Creates a reliance on AI, potentially leading to less critical thinking and oversight

C. Reduces the need for human involvement in decision-making processes

D. Increases complexity in sales forecasting

Question 15 of 20

Which best describes the difference between predictive AI and generative AI?

Choose 1 answer

A. Predictive AI and generative AI have the same capabilities but differ in the type of input they receive

B. Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI does not use machine learning

C. Predictive AI uses machine learning to classify or predict outputs from its input data whereas generative AI uses machine learning to generate new and original output

D. Generative AI produces outputs without requiring training data

Question 16 of 20

What is machine learning?

Choose 1 answer

A. A data model used in Salesforce

B. AI that can grow its intelligence

C. AI that creates new content

D. A technique for analyzing customer behavior

Question 17 of 20

The Cloud Kicks technical team is assessing the effectiveness of their AI development processes. Which established Salesforce Ethical Maturity Model should the team use to guide the development of trusted AI solutions?

Choose 1 answer

A. Ethical AI Prediction Maturity Model

B. Ethical AI Practice Maturity Model

C. Ethical AI Process Maturity Model

D. AI Integration Maturity Model

Question 18 of 20

What is a potential source of bias in training data for AI models?

Choose 1 answer

A. The data is collected in real time from source systems

B. The data is collected from a diverse range of sources and demographics

C. The data is skewed toward a particular demographic or source

D. The data has been normalized and balanced

Question 19 of 20

Cloud Kicks wants to use AI to enhance its sales processes and customer support. Which capability should they use?

Choose 1 answer

A. Sales Path and Automated Case Escalations

B. Einstein Lead Scoring and Case Classification

C. Dashboard of Current Leads and Cases

D. Einstein Predictions and Journey Mapping

Question 20 of 20

What can bias in AI algorithms in CRM lead to?

Choose 1 answer

A. Ethical challenges in CRM systems

B. Advertising cost increases

C. Personalization and targeted marketing changes

D. Improved data transparency

Test Set 1

Practice Test

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